How to Value a Domain Name OR How to Appraise a Domain Name

The worth, price or value of a domain name can scope anywhere from couple of dollars to millions of dollars. The real challenge is how to evaluate the actual price of a specific domain name or how to calculate the website worth. There are unexpected and sudden news all the time about some companies are paying thousands of dollars for a domain name which is highly relevant to their business and company name. The considerable deficiency on the argument of people that don’t think that domains play an important role on the success of websites lies on the supposition that web surfers will bookmark or subscribe to a given website right after visiting it.

There are couple of important things and true techniques for appraising a domain name, you should look at when trying to evaluate and it include:

  1. The length of the domain, the shorter the domain is, the more it will cost. Because when domain name is short, it is easy to spell, remember and descriptive or brand able. Your domain should not contain hyphens and numbers and for me it should be with.com extension.
  2. One, two or three word domain names are much valuable than the others (Now a days, it is impossible to find a three word domain name with.com or.net extension). So, domains with very few words value the most.
  3. Websites that have been around for a long time in the search engines rank better, and so this increases their value. However, most sites that have been around for a long time aren’t for sale, so convincing the owner might take even more money.
  4. If we collect information from the start (August 6, 1991, first website went online) then most commonly, oldest and popular domain name had 7 or 8 characters and 2 words. Now, approx. 85% domain names having.com extension. Remain percentage having .net, .org, .biz and specific extension related to country names. Three to seven percent contains number or dash with their domain names. So, for me.com extension worth more than others.
  5. If the domains names that are difficult to spell, have non-alphabetic characters, are extremely long, or difficult to type in are not going to be worth more as compared easy to spell and easy to type domain names. Moreover, if you have already purchased a domain name with the extension or top-level domain (TLD) like.com, .net, .org, etc. can’t be changed once you own the domain.

What we can do to improve domain’s value?

Domain names were discover to make it easier for people to access websites, so it’s important that your domain is easily understandable.

  1. Does the domain sound good?
  2. Will people know how to spell it after hearing it?
  3. Is it easy to remember?

Any confusion that your domain causes will negatively impact how much others are willing to shell out.

Now, the most important thing is, what we can do to improve the domain value is the same as what you do to improve your website’s value right now before you sell the domain. It is compulsory, get more customers visiting your website. The more popular your site is, the more valuable the domain will become.

Definitely, if users or customers are eligible to find the website in search (Google, Bing, and Yahoo) there will be more visitors so, improve website’s SEO. For search engine optimization (SEO) you can find different solution like, on page and off page SEO. Increase the content as well, the more content you have on your website the more pages there are for people to visit. Now a days, social media is one of the powerful source to get more traffic on your website. Write more and more blog or article, for this purpose find the guest blogging websites and spread your thoughts or products around the world but one thing you should keep in mind, it’s important that your words are easily understandable.

If you are looking for a fixed formula to calculate exactly what your domain is worth then, unfortunately, you are out of luck. Appraisal services can agitate out a number based on a complex set of criteria, but there is much more to domain names than algorithms and search rankings. A domain exists in the wider context of the online and offline worlds and all of their complexities and refinement will play a part in how much interest there will be in your domain.

Wondering how to value domain names?

There are couple of rules about what makes a domain more valuable. Most people who are looking to buy a domain want to buy one that is already successful and most people on the web define success on page views and customers.

To calculate your domain’s value, you eventually need to understand who your prospective customer are;

  1. From which industry they are belonging?
  2. Is website important for their business?
  3. How applicable is your domain?

A domain is only as valuable as someone is willing to pay for it, so knowing what related domains are priced at, how sought after your domain is, and how much too reasonably expect a buyer to pay will help you arrive at the right number.

Personal Branding For Real Estate Agents – Stretching Your Marketing Dollar With Buzz

The aim of personal branding for luxury real estate agents is to communicate, in a instant, the essence of your personality, your personal values ​​and why someone should do business with you instead of your competition. Successful communication occurs not only when your ideal clients recognize that you are someone they can trust, but also when they can easily convey to others why they chose you for the job in a few words. If you get the message right you can spark word-of-mouth advertising or viral marketing.

The right message triggers an emotional response by quickly establishing your professionalism and your likability. It also compels people to do business with you because it transmits your unique selling proposition, your promise of value to them, in a nutshell. The ultimate message, conveyed by a symbol, a slogan or an image creates buzz. It gets people talking about you.

Buzz marketing is the best way to stretch your marketing dollar. Did you ever see the commercials for Charmin toilet paper with the fictional grocer, Mr. Whipple? George Whipple told customers, "Please do not squeeze the Charmin!" in more than 500 commercials between 1964 and 1985. The promise of value of this product, softness , was conveyed in just five words, in seconds. But, it compelled customers to do just the opposite: to squeeze the product and buy it. Was this product actually softer than the competitor's product? Most likely it was not. But, it got people talking about Charmin not the competition.

Probably the most famous and most imitated product slogan is "Got Milk?" which positioned milk as the drink of choice with cookies, cakes, peanut butter, etc. This campaign was credited for reversing a 20 year slip in milk sales. It has been running since 1993 with no signs of tiring. With this slogan, they summarily dismissed all other potables and captured an indelible place in consumers' minds. According to the Got Milk? website, the campaign has over 90% awareness in the US In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll.

The power of buzz in personal branding for real estate agents can save you a bundle in marketing costs. How can you create buzz and stretch your marketing dollars with a great slogan?

Thunder Megaphone – A Glacial Valley Can Focus and Amplify Thunder Into a Most Extraordinary Sound

We’ve all heard thunder, and we all know what causes it. Many of us have heard two distinct kinds of thunder, but perhaps we never really noticed or thought about it. Recently, I heard a third kind of thunder.

“Ordinary” thunder – a thoroughly extraordinary sound, but the kind of thunder we hear most often – happens when lightning occurs at some distance from the observer. The initial sound of the lightning bolt echoes off surrounding objects and air masses. Because it is echoed so many times, the thunder stretches out into many, many seconds, even though the initial sound might have lasted a second or two at most. Moreover, because the initial sound echoes off soft things with indistinct surfaces – clouds, thermoclines, and weather fronts – and because many echoes reach the ears of the observer at different times, the original sound is greatly distorted. Almost all high frequency components are filtered out, and the observer hears mostly a low-pitched rumble.

When lightning strikes very close to the observer, within a few hundred feet, the sound is entirely different. The observer might not hear echoes of the thunder at all, but only the pure initial sound. It is a single, sharp, intense “POW!” It may be followed by a much quieter, but still loud, whistling or hissing sound.

But what about that third kind of lightning?

I was camping alone in Crawford Notch State Park in northern New Hampshire, when thunderstorms began rolling into the valley just after dinner. I tidied up my campsite just before the rain started, then retreated to my tent. One thunderstorm passed without much incident.

Darkness had fallen by the time the second thunderstorm rolled up from the south. I occupied myself by counting the time interval between lightning and thunder to track the movements of the storms. Fifteen seconds before the thunder rolled up from somewhere west of Mount Bemis, and I knew the storm was just under three miles southwest of me. Seven seconds between the flash and the rumble beyond Frankenstein Cliff, and I knew the storm was passing nearly a mile and a half to my west.

And then it happened!

A flash. I counted eleven seconds. And I heard a sound unlike any thunder I had ever heard before.

The cacophony included at least half a dozen rapid repetitions of the “POW!” of a nearby lightning strike. But at the same time, there was the rumbling and roaring of “ordinary” thunder, but much, much louder than usual.

Before I could figure out what that sound was, there was another flash somewhere to the north. Again I counted eleven seconds, and again I heard that utterly incredible crackling and powing and rumbling and roaring.

This time, I figured it out.

It was a lightning strike right within the upper reaches of Crawford Notch just a couple of miles north of me. It was right within a gigantic stone megaphone formed by Webster Cliff on the east, Mount Field and Mount Willey on the west, and the old glacial cirque of Mount Willard for a backstop on the north.

And this 1,500 foot deep, three-mile-long granite megaphone was pointed right at Dry River Campground.

Yes, the beautiful U-shaped glacial valley of Crawford Notch is a nearly perfect megaphone, albeit open on top. The bare stone faces of Mount Willard and Webster Cliff echoed the initial “POW!” of the thunder almost undistorted. The western slope of the notch is a bit more heavily wooded, but there’s enough bare ledge and rockslide there to provide a pretty good echo. The open top of the notch was covered by the underbelly of the thunderstorm itself, which provided enough of a soft echoic surface to create the usual rumbling of thunder in addition to the clean “POW!” echoes off the rock faces.

But all of this sound was extraordinarily loud because of the megaphone that focused it all right on me and my campsite.

After I got this all figured out, there was a third lightning flash in the north. Yes, eleven second later, there was that glorious, unearthly sound again.

I wondered why I had never heard this kind of thunder before. I have probably experienced thunderstorms in Crawford Notch at least a dozen times over the years, but never heard the Thunder Megaphone.

My best guess is that I probably have heard it before, but never noticed it. Most of the times I’ve camped there, it was with a crowd of friends and family. Much goes on when a thunderstorm rolls in. Ponchos have to be broken out and put on, while at the same time, various disorderly what-nots need to get stashed into cars and tents before they get soaked. There is a bit of yelling and shouting to be done, and paradoxically among the mayhem, kids and dogs need to have their fears calmed. Meanwhile, tarps over the tents and picnic tables are flapping in the gales, making a poor imitation of thunder themselves.

In all my 25 years camping in Crawford Notch, this may have been the first time I experienced a thunderstorm while I was camping there alone. There was no tarp over the tent, and I had anticipated the thunderstorm well enough to get everything into the car long before the rain started.

So, when the lightning and thunder came, I had nothing to do but observe.

What a treat!

I half hope we get a thunderstorm the next time we go camping in the mouth of the Thunder Megaphone.

Happiness Or Housework – Get Organized For Both!

If you are like most women with a family, you are still at work on your “free” time. Time off is not for rest or play, but for trudging up that steep hill of never-ending chores. Housework organization is necessary, but remember as Gretchen Rubin of The Happiness Project says, “The days are long but the years are short!”

How do we master the tricky balance of keeping our sanity while having a reasonably clean and organized home?

Delegate

Many working women, including “stay at home” Moms, still do more than their fair share of work. Think about this: if someone had to pay for that family maintenance work, the estimate runs upwards towards $100,000 yearly!

Want to see your time? Get some paper and divide the page into three columns. In the first column, list all of the weekly household tasks. In the next column, the approximate time it takes per week. In the third column, who’s doing it. Now add up everyone’s time, and get delegating!

Even young children can put clothes away, pick up after themselves and help with simple chores. My six year old granddaughter can run the vacuum through the high traffic areas. Encouraging kids in positive ways from a young age saves countless hours spent arguing later on! My Mother was always stressed over doing housework on her day off. I don’t blame her, but it didn’t help motivate me much!

Get Organized With The 4 B’s

Life Coach and author Martha Beck created a prioritizing tool called The 4 B’s: Bag It, Barter It, Better It and Batch It.

Bag It means ditching it!. If you’re dusting once a week, can you Bag It and do it twice monthly? Let go of what you can. People that truly love you don’t care about a little dust on your end-table.

Barter It means trading, including with money, to have someone else do it. Women often say they can’t afford a cleaning person, but regularly spend it on a casual dinner out. Feel guilty paying someone to do “your” work? Think of it as a priceless investment, giving precious time back to you and your family!

Better It means adding something pleasurable to something dreadful. Hate doing dishes? Better It by making a playlist that rocks your energy! Make it a game and count the songs it takes to empty the sink. “Better it” for your kids and Google “games to get your kids to do chores!”

Batch It means doing similar tasks all at once. Pick one hour for family “just do it” time. Shut down the electronics and don’t do anything else during that time. Make it fun, and set up rewards for everyone, including yourself. Rewards are powerful motivators and don’t have to be complex or expensive.

Organize In Baby Steps

Break big jobs into small steps and start with the smallest one. Give yourself permission to stop after completing the first step. Telling ourselves we only have to take one baby step relieves motivation-sapping mental stress, and we may end up inspired to keep going!

Little things add up. Stash natural cleaning wipes in the bathroom and wipe surfaces a few times a week after your bathroom routine. You’re already in there and it takes 60 seconds to wipe out a sink. When you walk through a room, pick up a few things. (See next.)

Get in the habit of putting things in one place, even if it’s just in piles. Assign specific areas for papers, mail, dirty clothes, coats and shoes. Even a little bit of organization saves huge amounts of time looking for lost items, reduces clutter, and makes cleaning more efficient; sorting one pile is easier than finding it all over the place on cleaning day.

Well begun is half done. (Mary Poppins had it right!) Pick one thing, and just get started! It’s never as painful a task as we think and it’s usually done before we know it. Find a balance, make it fun, get it done and go on to live your life!